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The CRM provides a common repository for client information. Organize all client information, sales activities and sales status into one common repository. Retrieval of client information becomes easier and faster.
Prioritizing sales activities becomes easier with graphical reports. View graphical reports to identify sales opportunities to prioritize and to show how much more sales are needed to hit targets.
Handle customer inquiries and complaints properly. Keep a record of inquiries or complaints and assign these to specific personnel who can provide immediate action.
Making sales reports is faster with real-time reports and dashboards on any CRM metric. Monitor the effectiveness of marketing programs, sales opportunities, and support cases.
Create more targeted marketing activities. Create and execute campaigns across marketing channels and focus on marketing activities that provide higher return of investment.
Reduce costs of customizing the CRM. Simple drag-and-drop user interface is available for easy configuration. Built-in customization features allow users to create custom fields and modules.
Avoid vendor lock-in to expensive licenses and maintenance requirements. The CRM runs on open-source platform which means you can avoid costs from lock-in licenses. It is also not difficult to look for IT staff to support the system. PHP programmers are also more readily available.
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